Fluhks

Brief

Break new ground in beauty branding. Create a new-to-world, accessible, mass-market beauty brand that breaks established category codes. Your brand should be a response to some of the issues which modern, post-demographic consumers identify: gender stereotypes, healthy body image, environmental concerns, or any other issues you feel are relivant to users of beauty products today.

Solution

Fluhks is an innovative new product that holds the welfare of the environment at the forefront of its ethos, as well as providing users with a radical new experience. The overall aim was to help remove the need for one-time use plastic bottles.

Creating fully recyclable packaging was pinnacle to the brand. In order to keep that promise, creating a box that used space to its maximum capacity was of up-most importance, as well as using laser engraving to replace the use of harmful inks.

Each capsule was handmade by me using 100% water-soluble PVA bags and anhydrous products, which be re-filled into the one-time purchased dispenser. When the PVA bags are discarded they leave no harmful chemicals behind.

The different shapes represent a unique product in the brands line-up.