Based in Sydney, Australia

Based in Sydney, Australia

Mr & Mrs Crepe.

A vibrant new hospitality franchise, wanted a bold and joyful brand identity as they transformed a former eatery into a buzzing hub of flavour. Inspired by the carefree spirit of a European summer, the brand was brought to life through lively illustrations and bold colours that captivate both the eyes and appetites of passersby.

Client

Sector

Scope

Agency

Role

Status

Date

Mr & Mrs Crepe

Hospitality

Brand Identity, Illustration, Packaging

Mude Group

Senior Designer

Live

2025

Mr & Mrs Crepe brand color palette with names like French Riviera Blue and Strawberry Sorbet Pink.Six panels showing Mr & Mrs Crepe logos and illustrations of crepe ingredients.
Two outdoor Mr & Mrs Crepe advertisements on a building facade, one playful, one minimalist.Scattered Mr & Mrs Crepe paper cups in pink and blue, with brand illustrations and a "Fabian" signature.Three Mr & Mrs Crepe branded coffee cups of varying sizes with illustrations and dark blue lids.
Two Mr & Mrs Crepe takeaway bags, pink and blue, with food illustrations and logo.
Person holding a Mr & Mrs Crepe branded tote bag with playful food illustrations.Blue Mr & Mrs Crepe branded cone-shaped packaging with pink ingredient illustrations.Pink Mr & Mrs Crepe branded cone-shaped packaging with colorful illustrations and a "Fabian" signature.Mr & Mrs Crepe menu design showcasing pancakes, waffles, hot drinks, and cold drinks.A-frame sign for Mr & Mrs Crepe: "Now open in Westfield, Level 3" with illustrations.Three mobile phone screens showing Mr & Mrs Crepe Instagram story designs, including a latte art.Multiple round Mr & Mrs Crepe loyalty stickers with text "COLLECT 10 STICKERS FOR A FREE COFFEE".